B2B Ecommerce: Platforms, Features, Integrations & Buyer Workflows
B2B buying has moved decisively toward digital. Today, 70% of B2B buyers prefer remote or self-serve interactions, and most begin their research online long before contacting sales. This shift is reshaping how manufacturers, wholesalers, and distributors operate. Unlike B2C, B2B ecommerce must support complex pricing, negotiated contracts, bulk ordering, multi-user approvals, and large catalogs—all while...